American Heart Association Manager Systems, E-Marketing & E-mail in Dallas, Texas
Are you ready to join an organization where you can make an extraordinary impact every day?
Imagine all Americans enjoying ideal cardiovascular health free of heart disease and stroke. At the American Heart Association and American Stroke Association, we get to work toward that goal every day. Is it easy? No. Is it worthwhile? Absolutely.
This is satisfying and challenging work that makes a real difference in people's lives. We are where you can achieve professional growth with personal fulfillment. We are where you can connect people to making a lifesaving impact. We are where you can partner with individuals, schools, lawmakers, healthcare providers and others to ensure everyone has access to healthier lifestyle choices and proper healthcare. The American Heart Association is where you can make an extraordinary impact.
The American Heart Association (AHA) has an excellent opportunity for a Manager Systems, E-Marketing & E-mail in our National Center office located in Dallas, Texas .
Essential Job Duties:
Manage and execute email and text channel marketing technical systems. Manage technical email and text system administrators.
Develop data quality standards across business units utilizing the email marketing system. Drive strategies to automate data cleansing to maintain healthy database. Provide appropriate visibility into data hygiene and follow-up with business units to meet data quality standards on a regular schedule.
Ensure all email campaigns comply with current email best practices, strategies, and industry standards. Champion continuous advancement of email features and capabilities including targeting, personalization, and template development in collaboration with multiple stakeholders.
Ensure quality execution of specific campaigns, communication of and adherence to Corporate policies, legal and regulatory requirements (ex: GDPR, CCPA) and departmental procedures. Develop and maintain a governance framework related to customer preference management across multiple email systems.
Manage vendor relationships and contracts, application budgets, including usage limits; conduct regular meetings with vendors: current state of system implementation; new feature releases, etc.
Manage association-wide campaign and production calendar; consult with departments on email strategies and deployment plans.
Develop and implement testing strategies with various internal departments; manage analytics, including creating dashboards, bringing together email performance data, inbox deliverability data, and other relevant sources.
Provide executive visibility into the email marketing industry; stay well-informed of news tools and strategies to apply within AHA.
Collaborate with other application owners; CRM, Data Warehouse, Fundraising and Advocacy Applications.
Want to help get your resume to the top? Take a look at the experience we require:
Bachelor's Degree in Information Technology or Marketing with Email technology expertise.
Minimum of eight (8) years of experience in application systems management, configuration, or programming.
Minimum of five (5) years of experience:
In E-Marketing technical coding and systems management for multi-channel message delivery with database marketing strategies.
With OmniChannel marketing, segmentation, and A/B testing.
With campaign analysis with Google Analytics or DMP with Marketing Cloud ecosystem.
Experience in strategic planning, including strategic goals of the AHA and dependencies on the web environment.
Experience supervising a team of analysts, developers, or administrators.
Experience with Salesforce Marketing Cloud and Sales Cloud.
Ability to communicate, both verbally and on paper; tailoring the form and method of communications to the needs and perceptions of the recipients.
Ability to break complex problems down into simple elements and to solve them logically.
Ability to embrace and drive change, as well as remove barriers to change or accelerate the pace of change.
Ability to attract, develop and coach staff.
Strong time management skills with demonstrated experience in managing complex web environments.
Must be able to travel overnight approx. 10% of the time.
Here are some of the preferred skills we are looking for:
Budget management experience and demonstrated knowledge of financial implications from marketing programs and business decisions.
Vendor management experience.
Lead Scoring skills.
So, are you ready to work for the largest voluntary health organization dedicated to fighting heart disease, stroke and other cardiovascular diseases?
At American Heart Association | American Stroke Association, diversity, inclusion, and equal opportunity applies to both our workforce and the communities we serve as it relates to heart health and stroke prevention.
Be sure to follow us on Twitter to see what it is like to work for the American Heart Association and why so many people enjoy #TheAHALife
EOE Minorities/Females/Protected Veterans/Persons with Disabilities
Requisition ID 2019-4172
Job Family Group Business Operations
Job Category Information Technologies